%PDF-1.4
%
4 0 obj
<>
endobj
xref
4 8
0000000016 00000 n
0000000599 00000 n
0000000659 00000 n
0000000919 00000 n
0000000999 00000 n
0000010766 00000 n
0000026159 00000 n
0000000456 00000 n
trailer
<<877F2AEAB3A0204DBD5A09A30F01E7AF>]/Prev 1964468>>
startxref
0
%%EOF
11 0 obj
<>stream
hb```e``ba``} X8xP ^ǼW: 3h ħ
endstream
endobj
5 0 obj
<>
endobj
6 0 obj
<>>>/Rotate 0/Trans<>/Type/Page>>
endobj
7 0 obj
<>stream
q
612 0 0 792 0 0 cm
/Im0 Do
Q
endstream
endobj
8 0 obj
<>stream
Adobe Photoshop CC 2018 (Windows)
2019-05-02T03:20:39+08:00
2019-11-15T06:19:29+08:00
2019-11-15T06:19:29+08:00
application/vnd.adobe.photoshop
xmp.iid:e218ef69-970e-9840-b428-b4d717b6c222
adobe:docid:photoshop:8d6c49c8-6016-654c-94c3-882a900a037b
xmp.did:f72421f0-b068-e341-904d-c351019faaa8
created
xmp.iid:f72421f0-b068-e341-904d-c351019faaa8
2019-05-02T03:20:39+08:00
Adobe Photoshop CC 2018 (Windows)
saved
xmp.iid:1e6173e3-4af6-9b4d-b0db-dcf0a7da6c5c
2019-05-02T03:23:50+08:00
Adobe Photoshop CC 2018 (Windows)
/
saved
xmp.iid:e218ef69-970e-9840-b428-b4d717b6c222
2019-11-15T06:19:29+08:00
Adobe Photoshop CC 2018 (Windows)
/
3
© 2019 PivotCMO, All rights reserved www.pivotcmo.com
© 2019 PivotCMO, All rights reserved www.pivotcmo.com
Reduced cost per sign-up from $29.40 to $4.67 in 3 months Incre
Reduced cost per sign-up from $29.40 to $4.67 in 3 months Increased number of sign-ups by 948% in 3 months
Career Karma
Career Karma
The Problem
The Problem
The coding bootcamp space is both extremely competitive and sat
The coding bootcamp space is both extremely competitive and saturated as it’s become really popular for those that are looking to make career changes. Because of the high income from employer recruiting fees, there has also been an influx of actual coding bootcamps that have started. Career Karma has a training and prequalification platform for candidates to help them get into coding boot camps, the problem is the high cost to acquire customers since they’re competing with the very camps their supplying students to. Career Karma had done some Facebook ads prior to joining Pivot, but they were having trouble increasing efficiency and scaling ad spend.
The SOlution
The SOlution
The first thing we started with is testing different points in
The first thing we started with is testing different points in the sales funnels to optimize on. A few that we went through include a webinar, a chat bot, direct app installs. We found that focusing on direct app installs and using retargeting would produce the best efficiency so we began to optimize on this event. After a good amount of creative and copy testing, we then realized that the messaging wasn’t resonating with the audience. We started testing two new themes - “Learn how to code” and “Break into a tech career” both of which largely increased click through rates and, in turn, download rates. We also saw a huge uptick in down funnel conversion. Lastly, on the data side we more granularly segmented audiences based on funnel data in app metrics. We found that focusing on the highest intent audiences with heavy retargeted largely increased our down funnel conversion rate since they were most engaged on the onsight. The result was an 85% decrease in cost per sign up and a 948% increase of sign ups in just 3 months.
948%
948%
Layer 2
Increase of sign ups in just 3 months.
Increase of sign ups in just 3 months.
$4.67
$4.67
From $29.40 to $4.67 cost per sign up in 3 months
From $29.40 to $4.67 cost per sign up in 3 months
85%
85%
Decrease in cost per sign up
Decrease in cost per sign up
Reduced cost per sign-up from $29.40 to $4.67 in 3 months Incre
Reduced cost per sign-up from $29.40 to $4.67 in 3 months Increased number of sign-ups by 948% in 3 months
The Result
The Result
37D127D87754A31AF26E9E0C881D84F3
8E2CB55640D6671B52944A49CEE43216
xmp.did:42e445e4-d9a8-bf42-9685-1e9a309d92be
xmp.did:ec2cc42a-0e90-be4b-bf40-72b857161f2c
xmp.did:f415f055-07cf-9342-935e-4d7277970ddf
xmp.did:f45cb487-3a65-0740-8ef2-59cb51ac6c0b
1
3000000/10000
3000000/10000
2
65535
2550
3300
endstream
endobj
9 0 obj
<>/Filter/FlateDecode/Height 3300/Length 15136/Matte[1.0 1.0 1.0]/Name/X/Subtype/Image/Type/XObject/Width 2550>>stream
HA 0.M9 o^ > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > P
\ @ (p} > : o=E X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X n v@ @ Ep`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`}@ց A. 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8ح Aփ\ X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X [ ( b [rQp`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`}n 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> : o=Eс X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X u z" v@ @ E p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} pu z" 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> ح Aփ\ X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X [ ( b [rQ p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} p`} n 䢈 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8> 8H
endstream
endobj
10 0 obj
<>/Filter/DCTDecode/Height 3300/Length 1934447/Metadata 8 0 R/Name/X/SMask 9 0 R/Subtype/Image/Type/XObject/Width 2550>>stream
Adobe d ?
G !1AQaq
"#279Xw$8RWhirvx'3:BGby%&45DV)6EFHSTUcdefu(*CIYgstJZjz
9 !1AQ"aq #2BRVW3FGbfg$467Urs8CStuv%5Tcw
&DEde'()*9:HIJXYZhijxyz ? Pjr4y=.w
K#Tf|
ZUIJ%*GȦj~P TϴW"y "uv?