FACEBOOK PAID
MEDIA SPECIALIST

At Pivot CMO we deliver growth marketing at the highest level. Because we’ve been founders ourselves we know what it actually takes to grow and scale businesses through paid ads. We have an omni channel approach that includes Facebook, Instagram, Google, Reddit, Pinterest, LinkedIn, and Amazon advertising. We don’t hire junior ad buyers, only assassins, which is why in our first year, we’ve delivered over $100 MM in trackable revenue for clients with an average return on spend of 6.42x. 84% of our clients double their revenue in the first month working with us.

Our team is scrappy and experienced in growing, scaling, and selling companies. We work with a broad spectrum of companies including companies funded by Y Combinator, Amplify, and much more. At Pivot CMO you’ll work with startups all the way to businesses doing double and triple digit millions a year in revenue. We’re looking to hire, nurture, and grow the next leaders in digital marketing.

Job Type: Full Time
Location: Irvine, California

Skills:
Sales and Marketing, Social Media Marketing, Marketing, Digital Marketing

JOB DESCRIPTION

A Digital Media Strategist at Pivot CMO is in charge of Facebook ad buying strategy and managing a pod of ad buyers, designers, and others to ensure client account growth and success. A Digital Media Strategist is a Pivot CMO associate who is responsible for generating profits for Pivot CMO clients and the agency and whose ultimate objective is to grow and scale the client’s paid media account(s) by driving equal or lower costs per customer acquisition while increasing paid media spend. He or she should demonstrate excellent communication skills along with proficiency in advertising and marketing principles to evaluate the most cost-effective paid media solutions for Pivot CMO’s clients.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

  • Plan and develop comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook Ads.
  • Knowledge of executing paid media strategies including building audiences through customer data, building campaigns/ad sets/ads, closely monitoring performance, adjusting bids and budgets, and relentlessly testing/iterating to generate results
  • Manage other ad buyers and graphic designers in a “pod”
  • Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully make them stand out in the marketplace
  • Manage between 5-10 paid media accounts on behalf of Pivot CMO clients clients, with aggregate monthly spends ranging between $5,000 – $100,000
  • Strategize on a weekly basis to determine next steps to take client accounts to the next level of performance
  • Present and quantify performance, findings, and insights to the client on an ongoing basis
  • Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance
  • Contributing to the ongoing maintenance of (internal) interactive learning, training, and development modules

SKILLS & EXPERIENCE:

  • 2+ years of experience and/or excellent skills with Facebook Ads
  • Have managed Facebook monthly budgets of at least $15,000Bachelor’s degree or equivalent preferred, though not necessary
  • Bachelor’s degree or equivalent preferred, though not necessary
  • Excellent communication skills (verbal, written)
  • Proficiency in Google Analytics
  • Proficiency in Excel or Google Sheets (vlookup, analysis, modeling)
  • Demonstrated problem-solving capabilities in a client-facing role
  • Professional and respectful demeanor in dealing with internal and external business partners
  • Effective time management in a professional setting
  • Collaborate effectively in a team environment
  • Integrity and optimism, regardless of the situation
  • Embraces and fosters new ideas, opinions, and ideologies

WHAT PIVOT CMO OFFERS:

  • An executive team that has founded, scaled, and sold startups in the past and has every intention of continuing to scale Pivot CMO into a dominant player in the digital marketing agency space
  • Small team, plenty of room to grow and move up
  • A ridiculously awesome work environment – equal parts laid-back startup and motivated meritocracy
  • Great opportunities to grow your technical skills and grow into a leader in the digital marketing space

OTHER JOBS AT PIVOT CMO

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Irvine, California – Full Time