PAID SOCIAL

Paid social channels like Facebook, Instagram, Tiktok,  Pinterest, and Snapchat are great platforms to reach your customers and scale your business. With Pivot CMO we’ll make sure your ad budget is effective and profitable, no more wasting money on ads.

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WHY PAID SOCIAL
MATTERS

Paid social advertising on platforms like Facebook, Instagram, Tiktok, Pinterest, LinkedIn, and many other platforms are a great way for potential customers to discover your product or services. The problem with most companies that are starting out, is inefficient budget deployment and setup, which can lead to essentially burning company money.

Our elite ad buying team has years of experience generating over $100MM in trackable revenue for clients each year. When you work with Pivot CMO our top priority is making sure you’re targeting the right customers so you get the best return on ad spend (ROAS), with the largest lifetime values (LTV).

FUNNEL ANALYSIS & OPTIMIZATION

Having an optimized funnel for your customer’s journey from click to purchase is one of the highest leverage points for any marketing strategist. Our team will audit your current funnel and continue to suggest optimizations to make sure more customers are getting from start to finish.

TRACKING & PIXEL
SET UP

Pixels are the default way for ad platforms to communicate with your site to track purchases and consumer behavior. Pivot CMO’s team will make sure all data is synced up and reporting back to each ad platform for optimal targeting and performance tracking.

AD COPY &
CREATIVES

Engaging copy and creative is the best way to increase click-through rate (CTR), making your ad budget dramatically more effective. Our on-staff designers and writers will continuously design, tweak, and test ad creative and copy for optimal results.

AUDIENCE
SEGMENTATION

Reaching the right audience is one of the most important pieces of our strategy. We’ll segment and build custom audiences for different sets of your products and pair them with relevant ads. This leads to optimized traffic and high conversion rates on your site.

 
PRODUCT
MATCHING

We’ll make sure the right products are paired with the right audience. When you’re showing the correct customers products they actually want based on data we already have, our ad budgets get deployed efficiently and effectively.

 
OPTIMIZATION &
FURTHER TESTING

To maximize our scale and efficiency, we’re always testing and optimizing. This means regularly cycling new ads and audiences and using new data to continue to granularly optimize.

OUR PROCESS

01 STRATEGY & RESEARCH

We start by taking a deep dive into your data and funnel. We segment out audiences and pull insights and ideas for our advertising strategy. This includes finding new audiences and opportunities. We’ll also send ideas on how to optimize your customer’s journey through your purchase or lead flow.

02 SETUP, LAUNCH & AD TESTING

We like to be efficient. Within a few days of working together, we’ll launch and take over your ad account. We’ll make changes on a daily basis to ensure our ads are effective and that we’re maximizing our budget.

03 SCALE & OPTIMIZE

We optimize our campaigns on a daily basis. We go through new data and take insights to squeeze more alpha, and in turn more revenue out of your ad campaigns. As we optimize, we’ll scale budgets so your business is always growing.

WHAT’S INCLUDED IN OUR PAID SOCIAL AUDIT

1
SITE, FUNNEL & PIXEL SET UP

We’ll audit your technical set up and your funnel (customer journey from click to purchase). By optimizing your pixels and funnel, you’ll have more data on how your customers interact with your site, along with areas where you’re currently losing customers – simple fixes that are low hanging fruit when we begin ad buying.

2
AUDIENCE & RETARGETING

We’ll make sure you have the best audiences set up and that you’re retargeting people that have visited and interacted with your site. These are high leverage points when it comes to engaging new and existing customers. Making sure you’re engaging the right customers often leads to high growth and high profitability.

 
3
TESTING / OPTIMIZATION

We find that most ad accounts utilize the same strategy over and over again. We’ll help you understand where and how to test new ad strategy based on your business goals. This leads to higher scale and efficiency within your campaigns.

4
CREATIVE, COPY, & BRANDING

Making sure your brand identity and creatives are consistent and optimized for a high click-through rate (CTR) is very important. We’ll give you feedback on how to improve your creative, copy and much more to make sure more people are reaching your site.

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HAPPY CLIENTS

Our client was an established apparel company doing $1MM+ in annual revenue but we still managed to triple their revenue within 1 month through Facebook and Instagram ads
LAUREN MOSHI

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