At its the core, Search Engine Optimization (SEO) is all about organizing your site and the content on your site in a way that's most desirable for search engines like Google to interpret and rank. With the right content and the right on page set up your site will become visible to all of those searching for certain keywords on the web, generating free, organic traffic. This ensure those that are looking find your content, services, or product consistently and easily.
Having a search engine optimization strategy is a key piece to most business' long term success. At Pivot CMO our experts will evaluate your current SEO set up and standing in the eyes of search engines like Google and give comprehensive strategy, insights, and tactics on how to make sure your site ranks for consumers to find. Watch your online presence and business grow with our cutting edge SEO help.
BACKLINKS & CREDIBILITY
Search engines like Google and Bing look to other sites to determine how trust worthy and important your site is. Both of these factors help determine your page's rank. We'll work to build credible backlinks and eliminate broken or untrustworthy links.
TECHNICAL & SEO ARCHITECTURE
Our elite SEO team will make sure your site is organized in the best way for search engines to crawl and rank your site. This includes how your site interlinks with itself along with system and speed of your site. This will ensure the best crawl path for search engines and that link equity is distributed correctly.
We'll audit your current SEO status and come up with a playbook. Our playbook includes on page optimizations like tags and content. We'll also make sure you're targeting and are optimized for the best keywords.
Keyword research, on page and competitive analysis are the basis of our initial audit. We'll also link into your backlink profile to prioritize strategy and link building.
We'll work with you to make changes to your site's architecture, content, and tags to make sure search engines can crawl your site efficiently and that your pages rank at the top. Our outreach team will begin link building to ensure reputable sites are talking about your brand.
Once all of our changes are in place and backlinks are trickling in you'll start seeing your organic traffic increasing. This leads to virtually free sales and exposure for your brand, products, and/or services. It's simple, consistent, and effective.
METADATA (TAGS, HEADERS & MORE)
Title tags, meta tags, meta descriptions, H1s, H2s, H3s are all key indicators and references to what's important about your page. Search engines use these metrics to understand and prioritize your page. We'll tell you where and how to optimize these meta tags.
By having more authoritative sites linking to your sites, you'll increase your site's page rank, helping you rank for important key words. We'll audit your current backlink roster so we can prioritize link building.
CONTENT & KEYWORD
We'll make sure you have the best, most relevant content and that you're going after the correct keywords. We'll also make sure you don't have duplicate content which search engines can penalize you for.
TECHNICAL (SITE CRAWLING & ORGANIZATION)
Your sitemap, robots.txt, and architecture are key factors in how search engines crawl and rank your site. We'll make sure there are no blockers and that you have the best chance for regular, efficient crawls.
Modern Fit came to us with virtually no traffic. They wanted to rank in the weight loss space which is ultra competitive. We identified a number of weight loss, supplement, and even competitor keywords that they could rank for. With a good on page strategy and new backlinks built, Modern Fit 50x'd their organic traffic in the first 4 months working with us.
Local SEO is a powerful way for customers in your city or surrounding cities to find you. Stand out against competitors int he area with a competitive local SEO strategy.
We have a team of elite writers ready to provide your site with keyword rich, relevant content that will help you rank on search engines like Google.
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